Privacy Policy
Trendvia (“we,” “our,” or “us”) values your privacy and is committed to protecting the personal information you share when visiting our website www.trendvia.org. This Privacy Policy explains how we collect, use, disclose, and safeguard your data in compliance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
By using our website, you agree to the terms outlined in this policy.
1. Information We Collect
When you interact with Trendvia, we may collect the following types of information:
1.1 Personal Information
- Name, email address, phone number (if you submit a contact form, newsletter subscription, or inquiry).
- Payment or billing details (only if you make purchases or donations through our platform).
1.2 Non-Personal Information
- Browser type, operating system, IP address, pages visited, time and date of visit, and other technical data collected via cookies or similar technologies.
- Interaction data such as comments, likes, or shares on our articles.
2. How We Use Your Information
Your information is used for the following purposes:
- To provide and improve our services – including delivering content, newsletters, and responding to inquiries.
- To communicate with you – sending updates, promotional material, or administrative messages related to your account or subscriptions.
- To personalise your experience – tailoring content based on preferences and interests.
- To comply with legal obligations – preventing fraud, ensuring security, or fulfilling UK GDPR requirements.
- For analytics and research – understanding user behavior and improving our website’s performance.
3. Legal Basis for Processing
Under the UK GDPR, we process your personal data based on one or more of the following lawful grounds:
- Consent – where you have opted in to receive newsletters or other communications.
- Contractual necessity – to provide services you have requested.
- Legitimate interests – to enhance user experience, website functionality, or security.
- Legal obligation – to comply with applicable laws and regulations.
4. Sharing Your Information
Trendvia does not sell, rent, or trade your personal information. We may share information with:
- Service providers and partners who assist us in delivering services (e.g., email providers, hosting services).
- Legal authorities if required by law or to protect rights, property, or safety.
- Analytics and marketing tools in anonymized or aggregated form.
We ensure that all third parties we share data with comply with UK data protection standards.
5. Cookies and Tracking Technologies
We use cookies and similar technologies to enhance your browsing experience:
- Essential cookies – necessary for the website to function correctly.
- Performance cookies – help us understand website usage and improve content.
- Functional cookies – allow personalization of features such as saved preferences.
You can manage cookie preferences through your browser settings. Please note that disabling some cookies may affect website functionality.
6. Data Retention
We retain your personal data only as long as necessary to fulfill the purposes outlined in this Privacy Policy or as required by law. Non-personal data (e.g., analytics, aggregated metrics) may be stored indefinitely in anonymized form.
7. Your Rights Under UK GDPR
You have the following rights regarding your personal data:
- Access – request a copy of the data we hold about you.
- Rectification – correct any inaccurate or incomplete data.
- Erasure – request deletion of your data where lawful.
- Restriction of processing – limit how your data is used.
- Data portability – obtain and reuse your data across services.
- Objection – object to processing based on legitimate interests or marketing purposes.
- Withdraw consent – at any time, where processing is based on consent.
To exercise your rights, please contact us using the details below.
8. Security Measures
We implement appropriate technical and organizational measures to protect your data against unauthorized access, disclosure, alteration, or destruction. However, no method of transmission over the Internet is completely secure. While we strive to protect your data, we cannot guarantee absolute security.
9. External Links
Our website may contain links to third-party websites. Trendvia is not responsible for the privacy practices or content of these external sites. We encourage you to review their privacy policies before providing any personal information.
10. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. All updates will be posted on this page with a revised “Effective Date.” We encourage you to review this page periodically for the latest information.
11. Contact Information
If you have questions, concerns, or requests regarding this Privacy Policy or your personal data, please contact us:
Trendvia
Phone: +44 077 1266 3383
Email: [email protected]
Address: 50 Middle Brook St, Winchester SO23 8DQ, United Kingdom
We are committed to responding to your inquiries promptly and in accordance with UK data protection regulations.